|
Mozilla's "Do Not Track" Feature Gains Popularity
Mozilla announces two developments that bring its Do Not Track privacy feature in Firefox closer to being respected by industry.
"To provide users more choice and control over online behavioral tracking, it’s essential that publishers and advertisers adopt and implement Web technologies that respect consumers’ wishes to not be tracked across their Web properties and services," writes Alex Fowler on the Mozilla Blog. Prompting Fowler's post are two new developments that are helping to move the Do Not Track (DNT) privacy feature to become and industry standard. Those developments include the AP News Registry service implementing the DNT header across 800 news sites that service 175-million unique visitors each month and the Digital Advertising Alliance (DAA) is initiating a process to explore incorporating the DNT header, as proposed by Mozilla, into its Self-Regulatory Program for Online Behavioral Advertising (OBA).
Fowler states that with the integration of the DNT into Firefox, users can now check a Do Not Track box in the Advanced screen in Firefox Options (PC) or Preferences (Mac) and when DNT is enabled, a signal sent via an HTTP header tells websites and third parties that the user wants to opt-out of online behavioral tracking.
Related content
-
Mozilla Announces Firefox 4 RC for Android and Maemo
Mozilla announces availability of its Firefox 4 (release candidate) for Android and Maemo.
-
Testing the uBlock Origin Ad Blocker
There is hardly a website out there that doesn't have advertisements and trackers. Some sites are practically flooded with them. Ad blockers like uBlock Origin can be used as effective countermeasures.
-
Making Firefox lean and secure
Firefox tends to get sluggish pretty quickly when it is used intensively. There are some settings and add-ons available that can help it pick up speed again.
-
Anonymous surfing on the Internet
Users who want to surf the Internet anonymously need to consider the Tor network. The Tor browser package offers a simple solution for protecting your personal privacy.
-
Mozilla Personas Turn into Personas Plus
The surprising success of Personas, which Mozilla Labs released as a beta in Firefox 3.6, has led to the rededication of the browser tool as Personas Plus.
|